You need a co-founder with marketing experience. You do not want to outsource, because you need alignment of incentives and a person to reflect and iterate upon

You need a co-founder with marketing experience. You do not want to outsource, because you need alignment of incentives and a person to reflect and iterate upon the entire business model. If you decide that you are looking for a co-founder, HN will be the perfect place to pitch your project and describe what exactly you are looking for. EDIT: I might actually be interested myself depending on the nature of your project.