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The only way I have ever heard of people doing this successfully is to kinda cheat. Get a co-founder who has strong marketing skills and just as much ownership
by DanHulton 5y ago
The only way I have ever heard of people doing this successfully is to kinda cheat. Get a co-founder who has strong marketing skills and just as much ownership as you.
It's not technically outsourcing, but it does remove the task from you directly, and gives it to someone far better suited for it, with properly-aligned incentives.
Plus, would you rather have 50% of something, or 0% of nothing?
- pkdpic_y9k 5y agoThis seems like the most actionable / non-gatekeeperie advice here.
- Veuxdo 5y agoYeah, I'd say giving up 50% of your equity is a pretty far cry from outsourcing.
- chrisfrantz 5y agoYep, that’s what I do. I’m the marketing, product and design cofounder and I pair with a dev. The last two companies I’ve sold have had this structure and it works well. We collaborate on wireframes, I turn it into designs in Figma, he executes with code and I sell it. We both get feedback, build it into the roadmap, then start the next process over. He builds, I sell. You need production and distribution, it’s hard to make it work without both.