> they want to be able call that person on the phone or write them an email and be like, hey, can we help you fill out the form? That's perfectly reasonable in

> they want to be able call that person on the phone or write them an email and be like, hey, can we help you fill out the form? That's perfectly reasonable in my opinion. How is the reasonable? The real-world equivelant is going to a shop, looking around, and then leaving without buying anything and going home. If a store representative then knocked on my door and offered to help me find whatever I was looking for, that would be extremely creepy. Sure, it might work out if someone did get stuck with a form, and actually does want someone to help them with it, but that's a tiny perentage of people. The real reason is not altruism, it's to make money.