4 ms·
I'm surprised they talked about Zynga but didn't touch upon the model of "Free + Microtransactions", which has been all the rage in Korea/China for several year
by simonsarris 15y ago
I'm surprised they talked about Zynga but didn't touch upon the model of "Free + Microtransactions", which has been all the rage in Korea/China for several years and is definitely on the rise in the United States. That seems to be the real "spend more" part.
The remarkable thing about Farmville isn't merely about people spending more time to play the game once they're time-invested, but more-so about getting people to willingly spend real dollar bills on a game that is free once they are at a certain point of time-investedness.
I hesitate to invoke a comic to illustrate a point, but I think this one fits quite nicely:
http://www.penny-arcade.com/comic/2011/6/10/ http://www.penny-arcade.com/comic/2011/6/10/
- joelrunyon 15y agoI think they're interconnected. Once people feel like they're "time-invested" in a game, they're much more willing to be financially invested in the game. The time investment warms them up and turns them into prospects much more willing to spend real money on the game they're already heavily invested in with their time.