I've seen the "unsettling supermarket" concept last year in a museum in Tallinn, Estonia. It's a shelf where most but not all products have the wrong brand. Coc

I've seen the "unsettling supermarket" concept last year in a museum in Tallinn, Estonia. It's a shelf where most but not all products have the wrong brand. Coca-cola soap, Tampax cookies, Snickers canned fish, Evian ketchup and so on. I thought it was a really neat idea to make me think about the huge simplification of "brand" and what is really happening behind and around a product.