Before you outsource, I suggest you figure out the following: - Value proposition. What's your unique advantage? - Target market. Is it a new segment of an ex

Before you outsource, I suggest you figure out the following: - Value proposition. What's your unique advantage? - Target market. Is it a new segment of an existing market? An existing segment? Mass market? Don't worry about age groups, but know who is best for the problem and solution. - Revenue model. Freemium? Microtransactions? Licensing? Ads? - Customer relationship. Do you need to build trust? Do they need an explanation/demo? Community? Will they buy In my previous startup, they won't buy directly from advertisers, but will buy from a third party blog talking about the app. If you're making a database, they might need to see it used in production by a big company, and test it with a hackathon. You'll have to figure this out first, then scale. If you outsource too early, they will drag your business to pivot to their marketing expertise and it might not even work. For example, selling a database or analytics tools through FB ads wouldn't be ideal even if they reach the right customers.