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Don't know about the other regions where LIDL opened shop, but in southern Europe they've made a killing by avoiding all these optimization rules. Turns out th
by tomcooks 5y ago
Don't know about the other regions where LIDL opened shop, but in southern Europe they've made a killing by avoiding all these optimization rules.
Turns out there's a huge chunk of the population who cannot waste a single cent on what marketing dept has to say
- mongol 5y agoI don't think Lidl avoids them. They just play them differently.
- jollybean 5y agoThe practices I described above generally improve sales, not reduce them. The notion of 'consumers can't afford' doesn't really make a lot of sense. The marginal cost of most of these things is very small. In places where people are super price sensitive, maybe, but most people are not that. Most people have some marginal flexibility which means an openness to buy things that can provide them more value.