4 ms·
Why not just charge the existing products for access to premium shelf space and classify that as advertising revenue? I don't see the point of putting ads in be
by fighterpilot 5y ago
Why not just charge the existing products for access to premium shelf space and classify that as advertising revenue? I don't see the point of putting ads in between the customer and what was already effectively an ad (i.e. the packaging/product itself).
- nine_k 5y agoBrands already bid for shelf placement. Think about ads being contextual, e.g. for complementary products, or unrelated to the products inside at all but briefly reminding about new stuff, promotions, sales, etc. Imagine thus screen showing navigation help ("where is milk?"), product data("is it sugar-free?") and other such things momentarily.