13 ms·

I think part of the reasoning behind this is also that people are less likely to buy from a half-empty shelf. That's why markets put so much effort into constan

by pcstl 5y ago

I think part of the reasoning behind this is also that people are less likely to buy from a half-empty shelf. That's why markets put so much effort into constant restocking. This way, the shelf can always look full while needing less restocking.

musingsole 5y ago
Nice insight! I have to imagine there is a bit of a micro-emotion when you go from seeing the bright, shiny, fully stocked screen to the (potentially) mostly empty shelves behind it. I can imagine it wouldn't halt the purchase or anything, but even picturing it in my head, I can feel myself getting crestfallen at the empty shelves inside.
foepys 5y ago
But what if the employee can't see that the shelve is empty and forgets to restock? Then people will open the door and the product will actually not be there which is incredibly frustrating.
moogly 5y ago
> people are less likely to buy from a half-empty shelf. Wait, what? Is this a thing? If anything, I would guess a half-empty shelf would trigger a "this product is popular so I should probably get some", but even that is stretching it. I guess it's yet another proof I was born in the wrong universe.
- pcstl 5y ago
  https://cstoredecisions.com/2011/11/21/the-importance-of-fully-stocked-shelves/ https://cstoredecisions.com/2011/11/21/the-importance-of-ful... "More than two out of three (68%) U.S. adults would avoid shopping at a particular retail store if they encountered empty shelves"
jodrellblank 5y ago
> "people are less likely to buy from a half-empty shelf." ? Then why is "Only two left! A thousand people are looking at this item! Quick quick buy now!" such a thing?
- pcstl 5y ago
  https://cstoredecisions.com/2011/11/21/the-importance-of-fully-stocked-shelves/ https://cstoredecisions.com/2011/11/21/the-importance-of-ful... "Only two left" is more common either: - In the context of discounted items, where you want to create a temporary rush - Online, where inventory is not visible

by pcstl 5y ago

musingsole 5y ago

Nice insight! I have to imagine there is a bit of a micro-emotion when you go from seeing the bright, shiny, fully stocked screen to the (potentially) mostly empty shelves behind it. I can imagine it wouldn't halt the purchase or anything, but even picturing it in my head, I can feel myself getting crestfallen at the empty shelves inside.

foepys 5y ago

But what if the employee can't see that the shelve is empty and forgets to restock? Then people will open the door and the product will actually not be there which is incredibly frustrating.

moogly 5y ago

> people are less likely to buy from a half-empty shelf. Wait, what? Is this a thing? If anything, I would guess a half-empty shelf would trigger a "this product is popular so I should probably get some", but even that is stretching it. I guess it's yet another proof I was born in the wrong universe.

pcstl 5y ago
https://cstoredecisions.com/2011/11/21/the-importance-of-fully-stocked-shelves/ https://cstoredecisions.com/2011/11/21/the-importance-of-ful... "More than two out of three (68%) U.S. adults would avoid shopping at a particular retail store if they encountered empty shelves"

jodrellblank 5y ago

> "people are less likely to buy from a half-empty shelf." ? Then why is "Only two left! A thousand people are looking at this item! Quick quick buy now!" such a thing?

pcstl 5y ago
https://cstoredecisions.com/2011/11/21/the-importance-of-fully-stocked-shelves/ https://cstoredecisions.com/2011/11/21/the-importance-of-ful... "Only two left" is more common either: - In the context of discounted items, where you want to create a temporary rush - Online, where inventory is not visible