That alone is a huge benefit of this. Lack of clear pricing is such a big problem, keeping labels up to date - it's a labour intensive problem and 'labour' is a

That alone is a huge benefit of this. Lack of clear pricing is such a big problem, keeping labels up to date - it's a labour intensive problem and 'labour' is a primary cost input for retail. Of course, this aside from the actual sneaky things that they do. If they don't jam these things with ads or confusion, I think it's going to work out well.