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Brick & mortar retail is trying its very hardest to kill itself. The bigger a tremendous fucking hassle it is to go to the store instead of ordering online, th
by PostOnce 5y ago
Brick & mortar retail is trying its very hardest to kill itself.
The bigger a tremendous fucking hassle it is to go to the store instead of ordering online, the fewer people are going to come in.
Supermarket window: "we now use anti-shoplifting face and license plate tracking" [e.g. auror.co ]
Supermarket aisle: can't see any products, have to open every door to look at actual products instead of TV ads
Supermarket aisle: e-ink price labels; can no longer flip up to see how much the thing cost before it was on "sale".
Supermarket aisle: e-ink label is down, no idea how much product costs
Supermarket checkout: always scans shit at the wrong price
Plus we've got covid, drive time, smaller selection, unknown stock levels [sold out].
Any old man could tell you giving a shit about your customers' experience is going to benefit you in the long run. But no. It'll be too late by the time they realize what they've done.
- knownjorbist 5y agoIf you think these are the things killing brick-and-mortar retail when it would otherwise succeed, then you should be founding a company doing the exact opposite of these things and capture the market.
- DistressedDrone 5y agoThis was always the problem with capitalism based on short-term gain, it will inevitably sacrifice loyalty for a quick buck. The same will happen or is already happening to online stores who do the same, eg by showing ads. That said, at some point a failing business will realize the end is coming and cash out as much as possible, accelerating its own end in a calculated profit maximization scheme. Brick and mortar stores might as well self-destruct if they also believe they're going down anyway... It's not like anyone works there for the fun of it.
- brailsafe 5y agoI'd argue that the design of cities to optimize for nothing and emphasize driving long distances to the store is a greater contribution, but I see your point ;) Though that's not retail's problem, that's the city's problem. It takes me 5 minutes to walk to my grocery store at most. Hard to beat