5 ms·

> will be replaced with an ad I'm not sure what that means. These already are ads. They are directly advertising the products literally inside the case.

lupire 5y ago
More they are advertising items no longer available in the case.
14 5y ago
Yes but a short video of a person eating a delicious slice of that frozen Delicio Pizza surely will get your mouth watering. And if they can also tell you soap is on sale you may buy that before you leave. They know you need soap because the last time you bought some on your loyalty card was 2 months ago.
- rightbyte 5y ago
  Sure but why not just have ordinary TVs in the roof proclaiming sales? Now that I think about it, I have not seen those TVs since the 90s. Maybe they drove the retail workers mad.
function_seven 5y ago
> They are directly advertising the products literally inside the case. Well, yeah, but glass would be just as effective and much cheaper. So they're doing something in addition to that. If the requirement was "display the goods we have for sale" then glass beats this thing in virtually every way. Cheaper, minimal maintenance, no firmware updates, and most of all: familiar. But these are going to be: * Tracking consumer interest ("eNgAgEmEnT") * Swapping between content display and billboard-style advertising * Changing prices dynamically depending on weather, foot traffic, historical "engagement", national ad campaigns ("all Coke products 50% during the World Cup!"), etc. * Pretending there's still Red Bulls in there when there aren't. * Pretending those Red Bulls are on the 3rd shelf, right, when the stocker actually put them on the 4th shelf this time. (He forgot to read the updated Planogram email) It's dystopian crap, I want nothing to do with it.
- xaduha 5y ago
  > It's dystopian crap, I want nothing to do with it. This is what the future looks like though. Welcome.
  - deleted 5y ago
    [deleted]
  - schiffern 5y ago
    "I assert X is inevitable" isn't a valid argument. > This is what the future looks like Is it though? Is it impossible for us to stop? Or is this premature defeatism?
    - xaduha 5y ago
      Depends on where you live. I don't think I'll be seeing those in quite a while personally, but in the land of unbridled capitalism... You tell me.
      - xmprt 5y ago
        In a land with true capitalism these wouldn't exist because every single store with them would instantly lose all their customers. The only reason this exists is because America doesn't have a true free market or capitalism (because that's impossible) and stores are using their market position to force customers to shop there even though they would prefer not to. What are customers going to do? Go to the other massive grocery store that's miles away? Or maybe shop at the boutique that has half the selection at a markup.
        xaduha 5y ago
        Call it what you want, I just called it future because it's already reality for some, clearly. I don't know about you, but for me the amount of ads I see decreased compared to some points in the past. I don't watch TV, I listen to music using a streaming service with a paid subscription, I actively look for interesting stuff to buy, but not because I've seen an ad. Probably because I haven't seen any recently, because I block them. People buy some stuff on Amazon not because they were advertised a particular brand, but probably because they needed something and searched for it, compared between options, you know. This is our present. Ads on coolers in supermarkets might be just a swan song of a dying way of selling products. Is Amazon less scary that this though? Really?
xaduha 5y ago
They probably want to advertise something else, something someone else would pay them for to advertise. It can easily be made to detect if someone is near and making their choice, but otherwise they can be part of a larger ad.
- deepserket 5y ago
  Have you noticed the cameras at the top of each screen? Something like https://youtu.be/7bXJ_obaiYQ https://youtu.be/7bXJ_obaiYQ
PhasmaFelis 5y ago
I wouldn't call a pure index of product locations in the cooler an "ad," any more than it's an "ad" when you look through the glass and see the logo on the Coke bottle you want. When it breaks the index function to display a full-height animated Coke bottle, that's an ad.

lupire 5y ago

More they are advertising items no longer available in the case.

14 5y ago

Yes but a short video of a person eating a delicious slice of that frozen Delicio Pizza surely will get your mouth watering. And if they can also tell you soap is on sale you may buy that before you leave. They know you need soap because the last time you bought some on your loyalty card was 2 months ago.

rightbyte 5y ago
Sure but why not just have ordinary TVs in the roof proclaiming sales? Now that I think about it, I have not seen those TVs since the 90s. Maybe they drove the retail workers mad.

function_seven 5y ago

> They are directly advertising the products literally inside the case. Well, yeah, but glass would be just as effective and much cheaper. So they're doing something in addition to that. If the requirement was "display the goods we have for sale" then glass beats this thing in virtually every way. Cheaper, minimal maintenance, no firmware updates, and most of all: familiar. But these are going to be: * Tracking consumer interest ("eNgAgEmEnT") * Swapping between content display and billboard-style advertising * Changing prices dynamically depending on weather, foot traffic, historical "engagement", national ad campaigns ("all Coke products 50% during the World Cup!"), etc. * Pretending there's still Red Bulls in there when there aren't. * Pretending those Red Bulls are on the 3rd shelf, right, when the stocker actually put them on the 4th shelf this time. (He forgot to read the updated Planogram email) It's dystopian crap, I want nothing to do with it.

xaduha 5y ago
> It's dystopian crap, I want nothing to do with it. This is what the future looks like though. Welcome.
- deleted 5y ago
  [deleted]
- schiffern 5y ago
  "I assert X is inevitable" isn't a valid argument. > This is what the future looks like Is it though? Is it impossible for us to stop? Or is this premature defeatism?
  - xaduha 5y ago
    Depends on where you live. I don't think I'll be seeing those in quite a while personally, but in the land of unbridled capitalism... You tell me.
    - xmprt 5y ago
      In a land with true capitalism these wouldn't exist because every single store with them would instantly lose all their customers. The only reason this exists is because America doesn't have a true free market or capitalism (because that's impossible) and stores are using their market position to force customers to shop there even though they would prefer not to. What are customers going to do? Go to the other massive grocery store that's miles away? Or maybe shop at the boutique that has half the selection at a markup.
      - xaduha 5y ago
        Call it what you want, I just called it future because it's already reality for some, clearly. I don't know about you, but for me the amount of ads I see decreased compared to some points in the past. I don't watch TV, I listen to music using a streaming service with a paid subscription, I actively look for interesting stuff to buy, but not because I've seen an ad. Probably because I haven't seen any recently, because I block them. People buy some stuff on Amazon not because they were advertised a particular brand, but probably because they needed something and searched for it, compared between options, you know. This is our present. Ads on coolers in supermarkets might be just a swan song of a dying way of selling products. Is Amazon less scary that this though? Really?

xaduha 5y ago

They probably want to advertise something else, something someone else would pay them for to advertise. It can easily be made to detect if someone is near and making their choice, but otherwise they can be part of a larger ad.

deepserket 5y ago
Have you noticed the cameras at the top of each screen? Something like https://youtu.be/7bXJ_obaiYQ https://youtu.be/7bXJ_obaiYQ

PhasmaFelis 5y ago

I wouldn't call a pure index of product locations in the cooler an "ad," any more than it's an "ad" when you look through the glass and see the logo on the Coke bottle you want. When it breaks the index function to display a full-height animated Coke bottle, that's an ad.