They are the most subscribed to print/digital media source in the United States. Their market share is considerable and they have the reputation to bring in new

They are the most subscribed to print/digital media source in the United States. Their market share is considerable and they have the reputation to bring in new subs. They offer college students free/heavily-reduced subs to 'get em in', etc. This tactic sucks for the consumer who wants out, but the frustration keeps them from picking up the phone and committing to cancelling because 'hey, its only x dollars/month'