Thanks for your comment. Companies don’t need to adopt the standard for their data to be in DNS. We’re populating DNS with public website data already. All *.u

Thanks for your comment. Companies don’t need to adopt the standard for their data to be in DNS. We’re populating DNS with public website data already. All *.uk domains will be populated in the next 10 days. Then we’ll roll it out further. In the example provided it’s mainly for big companies with lots of phone numbers. But NUM is for any machine readable data for any company - small traders, pubs, restaurants and more.