It also requires you to actually think about these problems. As you said, it’s not necessarily hard to do, but if you’re a small startup all these best practice

It also requires you to actually think about these problems. As you said, it’s not necessarily hard to do, but if you’re a small startup all these best practices are usually shortcut to get product market fit. If you’re a health care startup, it really slows you down (but for good reason). It also creates criminal/financial reinforcement behind it, something not even Equifax has to be accountable to (which is insane).