While I suspect in most cases (at least for smaller brands) making it hard to cancel pays off I 100% agree there is a measurement problem. If you are optimizin

While I suspect in most cases (at least for smaller brands) making it hard to cancel pays off I 100% agree there is a measurement problem. If you are optimizing for money made in the next month - or even next two years - then by definition making it hard to cancel will bring in more money. But it does hurt the brand long term (which is harder to measure)