I think it's not so much that you're not "hip," but you aren't concerned about the minutia most kids are nowadays. My 2nd cousin told me recently he hated readi

I think it's not so much that you're not "hip," but you aren't concerned about the minutia most kids are nowadays. My 2nd cousin told me recently he hated reading in school because "there was no sound." It was incredibly eye opening to me to see how starkly different growing up between us was. Not that I'm some enlightened millennial, but often in the earlier days of the internet, reading and images were all we had. Now as a more tech inclined individual, I see what the current generation appreciates as annoying and excessive. Perhaps market research should interview 10-16 year olds more often?