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Except it's not! I thought the same thing but then spotted that stupid "Continue Reading" thing there near the end. Why do sites do that? It doesn't seem to se
by blakesterz 5y ago
Except it's not! I thought the same thing but then spotted that stupid "Continue Reading" thing there near the end.
Why do sites do that? It doesn't seem to serve any purpose that I can see. Is it loading some kind of tracker or ad things that uBlockO is blocking or something>?
In any case, there's a few more answers there. I thought it was interesting to see a few opinions.
- 13of40 5y agoI always assumed it was so they could stuff some more ads at the bottom. I'm sure someone here knows the real answer, though.
- cratermoon 5y agoAds are part of it, certainly. It allows the page to initially load more quickly because the browser doesn't have to grind through all the ad and site effluvia before rendering. Lots of work can be deferred asynchronously while the user is reading the first part of the page. It provides a signal that the visitor actually stayed and read more than the first paragraph. Handy for tracking "engagement". It can reduce total load on the site and its services, by only making requests for all the artifacts if the user clicks the "read more". That can reduce bandwidth and serving costs. tl;dr optimization