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Political Advertising Is All Wrong
- SkyMarshal 5y agoTLDR: Studies show that political ads supporting or opoosing a candidate in the upcoming election don't change minds in any significant way (though they may help with turnout), but ads that are longer-term oriented and attempt to make the viewer identify with the party's values and feel happy, similar to corporate branding, can gradually win over undecideds. Fwiw, this article (and site) is written by Andrew Tannenbaum, inventor of MINIX, discoverer of RFID viruses, and publisher of many books on operating systems, distributed systems, etc. https://www.electoral-vote.com/evp2021/Info/votemaster-faq.html https://www.electoral-vote.com/evp2021/Info/votemaster-faq.h...