30% made sense when you were getting white-glove service from the platform owner, when that platform was actively building out new features, when there was litt

30% made sense when you were getting white-glove service from the platform owner, when that platform was actively building out new features, when there was little competition from other software, huge growth in customer base, and when bandwidth and ecommerce generally were still expensive and difficult. Now, the platform owners have dropped all developer support to basically zero, are just sitting on core systems that were created 10+ years ago, have no curation, and all of their fixed and marginal costs have been pushed towards zero. You can go into the Steamworks dev forum for example and find ongoing major platform issues that have been raised for years, consensus gained from a lot of other devs that they need to be fixed, and just never addressed or even responded to by any Valve staff.