Yup. I feel like a bunch of stuff is absolutely invisible to my industry bubble until it has a standout hit that makes a ton of money or starts getting talked a

Yup. I feel like a bunch of stuff is absolutely invisible to my industry bubble until it has a standout hit that makes a ton of money or starts getting talked about by someone everyone knows and trusts and then becomes impossible to ignore. And the lesson then should not be that "wow this is a perfectly replicatable formula" but, "maybe some of our assumptions are wrong." Which makes me further think -- how many OTHER transformative trends are we missing, because they AREN'T money or media based and thus destined to eventually pierce our industry bubble?