It's right there in the announcement. > With Wickr, customers and partners benefit from advanced security features not available with traditional communication

It's right there in the announcement. > With Wickr, customers and partners benefit from advanced security features not available with traditional communications services – across messaging, voice and video calling, file sharing, and collaboration. This gives security conscious enterprises and government agencies the ability to implement important governance and security controls to help them meet their compliance requirements. Wickr is going to be intertwined with AWS products so Amazon can sell them to "security conscious enterprises and government agencies."