I've run a small side business for a while a few years back. It's a very different feeling / energy than office work (even if tech). I found I could be fairly b

I've run a small side business for a while a few years back. It's a very different feeling / energy than office work (even if tech). I found I could be fairly burned out at work-work and energized on side business. Frequently change is sufficient to revitalize - It's like sometimes in exercise or run or endevour, you just need to switch muscles. So I can fully understand how a tech worker may get excited to setup google ads for themselves and be excited even though technically they're doing extra work. (we may be misunderstanding what's the cynical part btw - that they are enjoying these activities, or that they're taking place, or something else?)