Most probable reason is that business owners are assholes. Some business owners are. Some of us do try to run our businesses in ethical ways, despite knowing v

Most probable reason is that business owners are assholes. Some business owners are. Some of us do try to run our businesses in ethical ways, despite knowing very well that we could probably make a lot more money if we included a dark pattern or two. It would be nice if people could at least not insult us while we're doing it by lumping us in with the $$$ crowd and normalising the bad behaviours we want to resist.