Exactly. I've been a victim of a dark pattern like this years ago when I was trying to find mortgage rates. Many of the online mortgage rate tools are really

Exactly. I've been a victim of a dark pattern like this years ago when I was trying to find mortgage rates. Many of the online mortgage rate tools are really just lead generation sites, including some of the big name brand ones. One wanted me to create an account, and I got about half way through (I stupidly gave my phone number) and then exited without creating account. I believe they had a sort of "enter email, next. enter phone, next" kind of page by page pattern. Anyway, within an hour of exiting I was getting 3 phone calls per hour from mortgage companies soliciting me for business.