People will always have titles, even if they aren't official. When someone asks you, "What do you do?" there is always an answer. The trick isn't to eliminate

People will always have titles, even if they aren't official. When someone asks you, "What do you do?" there is always an answer. The trick isn't to eliminate titles, but rather to make it clear that "That's not my job" is a banned phrase. Everyone's 'job' is to advance the company. In return, the company takes care of you. Some people will have particular job duties they just despise. And that can be worked around, and a good manager will deal with it transparently. But for all that, titles will always exist. At my previous job, they asked me one day, "What do you want your title to be?" I just picked something offhand. It didn't matter, because I did whatever was necessary and within my power. Interestingly, others had opinions on the title, but they seemed to be aimed at making their future resume look better rather than anything at the current company. That seems disloyal, but nobody stays at the same company forever these days. Getting a nice title was just an improvement for the inevitable future.