At the very least, people should be able to make an informed choice about ads & tracking. The (imperfect) analogy would be e.g., a Kindle which is a bit cheape

At the very least, people should be able to make an informed choice about ads & tracking. The (imperfect) analogy would be e.g., a Kindle which is a bit cheaper if you buy one that shows ads on the lock-screen. Regulation also helps, e.g., in the UK LG's smart TVs have a toggle to enable content fingerprinting, and it's off by default.