> the general-purpose semantic web is only useful for huge companies like Google, with the engineering capacity to understand all the different types of data th

> the general-purpose semantic web is only useful for huge companies like Google, with the engineering capacity to understand all the different types of data that might be found. But easier than parsing the general web This a very interesting assumption to tackle - how non-google players can leverage all those new semantic jsonlds? I'm pretty sure the barrier is lower to build a product aggregator or a product comparison site based on scraping the web. What else?