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Does anyone have a guess as to why they are doing an "invite only" style opening here in the US? I would think with their success abroad, the infrastructure is

Does anyone have a guess as to why they are doing an "invite only" style opening here in the US? I would think with their success abroad, the infrastructure is strong enough to support the added subscribers... Is this just to increase artificial demand?

tommi 15y ago
It certainly is a marketing tactic but it can also be more. Spotify is based on P2P-tech and maybe they want to slowly ramp up the network.
Schmidt 15y ago
Most of the servers are also located in the UK AFAIK and the first 30 seconds are always streamed from their servers. Managing demand could be a reason.
- tommi 15y ago
  I'd be extremely suprised if Spotify didn't have servers in the US for this release.
  - sandstrom 15y ago
    They've got servers in the US too.
- jensnockert 15y ago
  Considering the amount of invites available (almost every premium subscriber has 50+ invites) I doubt it is more than a marketing strategy.
mikemaccana 15y ago
> Does anyone have a guess as to why they are doing an "invite only" style opening here in the US? They're not - you can pay for a premium or unlimited subscription right now. I've just purchased one for my brother in NY, so I can share playlists with him from London.
- seabee 15y ago
  IIRC free accounts remained invite-only for a long time after they first introduced premium subscriptions in Europe.
earbitscom 15y ago
It's not just to create scarcity, but for people who want to try it and aren't creative enough to go find an invite, it probably means higher conversion into paid subscriptions.