4 ms·
Kind of a similarly, I've previously wondered: if we act to shield prescriber data from corps if that would cut down on shady pharma 'bribes' e.g. the opiate c
by dillondoyle 5y ago
Kind of a similarly, I've previously wondered:
if we act to shield prescriber data from corps if that would cut down on shady pharma 'bribes' e.g. the opiate crisis and the some other direct to Dr pharma marketing.
Insys and Purdue knew which doctors prescribed insane amounts of pills. And then rewarded them with $. Insys even put it on paper as ROI and at least a few went to jail.
I'm not sure technically how well (or if legally) it would work though so maybe the answer is not at all.
mckesson would still know what pharmacies pills go to and anyone can figure out where a MD works to correlate at least target zip codes/markets. But maybe since we already have this monopolistic distribution setup could prohibit mckesson from disclosing granular shipment data.