I guess it's kind of like building your own gaming PC: Even paying retail prices for the parts, you can build your own for significantly cheaper than a comparab

I guess it's kind of like building your own gaming PC: Even paying retail prices for the parts, you can build your own for significantly cheaper than a comparable pre-built system. Since their business model is "extremely cheap unlimited backup storage" they had to go it alone, but now there are more COTS options similar to their needs.