I'll need someone to step in with a link to the actual post, because I can't think of the right search terms, but he has (of course) written about this in the p

I'll need someone to step in with a link to the actual post, because I can't think of the right search terms, but he has (of course) written about this in the past. His self-described schtick is to write about existing things in such a way that they reach a new audience, by dint of acting as a translator between some of the mental models that various people have. I'm not sure how much is gained by describing such an approach in the way that you do. If you'd simply omitted the bracketed clause, perhaps your comment might have been useful!