On the web you are explicitly choosing (i.e. clicking a link or typing a URL) to go places that show you advertising in exchange for providing whatever content

On the web you are explicitly choosing (i.e. clicking a link or typing a URL) to go places that show you advertising in exchange for providing whatever content or service you when there to see. This is why many argue (coherently) that using ad blockers are an act of theft. I actually think the latter is a much stronger argument than what you're putting forth.