>No, I never made such assumption. Sure you did. Your argument was that all (or at least all advertising) costs are passed onto the consumer. >The price poin

>No, I never made such assumption. Sure you did. Your argument was that all (or at least all advertising) costs are passed onto the consumer. >The price point for a single product from a single company is subject to a million forces so nothing can be said. The behavior of an entire industry is a different thing and costs don't magically vanish. That logic goes both ways and basically eliminates any point in having this debate.