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Have you stood in a shopping aisle at some point in your life, comparing the price of generic brand items with those brands that bombard you with ads every day?
by chmod775 5y ago
Have you stood in a shopping aisle at some point in your life, comparing the price of generic brand items with those brands that bombard you with ads every day?
Most people have. To them you might as well be proposing that the sky is a particular shade of red for all the time it'll take them to dismiss that thought.
- slg 5y agoThe differences between name brands and generic brands is not purely advertising. I will grant you most of the difference is marketing, but advertising is just one piece of what falls into marketing overall. There are plenty of brands that don't advertise and still have a strong and prominent brand identity. Sometimes not advertising even becomes an element of that brand identity.
- pessimizer 5y agoThat's a little bit different. The brand names demand higher prices because people desire them more. It's not a result of the cost of advertising, but of the effects of advertising. The generic isn't cheaper because it didn't spend money on advertising, the generic is cheaper because if it were the same price as the brand name, you'd buy the brand name. It is my firm belief that Kraft (aka Mondelez) has been getting away with selling garbage products for at least a decade now just because the brand is so strong.