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consumers in the USA clearly want to play Angry Birds, whereas in some African countries consumers are more likely to be searching for their nearest Malaria dru
by buyx 15y ago
consumers in the USA clearly want to play Angry Birds, whereas in some African countries consumers are more likely to be searching for their nearest Malaria drugs clinic.
Yes malaria is a huge problem in some African countries, but in case some Rovio staffmember reads that and suffers an existential crisis, here's an anecdote to make them feel better:
My 3 year old nephew loves Angry Birds, and got his nanny to play it with him. She was intrigued by it, and started learning how to use a mouse, launch Chrome, and launch and play Angry Birds. This is a 30 year old black South African woman from a rural area, with no prior experience of computers, who was forced to leave school in Grade 9, because of a lack of funds, who began learning a new skill. Will she pursue it? I don't know. Will she encourage her own children to become computer literate, maybe buying a cheap computer for her children to play with? Quite possibly. But it wasn't some World Bank funded outreach program that got her using a computer, it was Angry Birds.