> I pay for them in all the extra spending I do because of the ads, and the margin on those product prices that goes to advertising. Well not the full cost, ju

> I pay for them in all the extra spending I do because of the ads, and the margin on those product prices that goes to advertising. Well not the full cost, just the net cost compared to your previous alternative. If an ad gets you to buy a Coke instead of a Pepsi and they both have the same price, the choice didn't cost you anything.