There's also a large cohort of people that aren't against targeted ads, but are against large companies like Google and Facebook. The problem is removing 3rd-pa

There's also a large cohort of people that aren't against targeted ads, but are against large companies like Google and Facebook. The problem is removing 3rd-party targeted ads would not hurt the giants, but embolden them, as 1st-parties will be able to use this data with impunity.