> That is, ambivalence motivates attitude-consistent exposure when issue knowledge is relatively low because less familiar information is perceived to be effect

> That is, ambivalence motivates attitude-consistent exposure when issue knowledge is relatively low because less familiar information is perceived to be effective at reducing ambivalence. Conversely, when knowledge is relatively high, more unambivalent (univalent) attitudes predicted attitude-consistent information seeking. In non-technical jargon, they are essentially saying that when you don’t know anything about a topic and you also don’t care about that topic, you aren’t likely to care where your new information comes from. But on the flip side, when you do know about the topic and care about the topic, you are more likely to care about where your new information comes from. edit: this is highly relevant psychology research for people interested in understanding why disinformation spreads so virally.