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If we're guessing, another reasonable guess is that they worked out a licensing deal so they wouldn't have to fight Amazon but they could still go after the nex

by CPLX 5y ago

If we're guessing, another reasonable guess is that they worked out a licensing deal so they wouldn't have to fight Amazon but they could still go after the next guy that tries it.

taeric 5y ago
Right, but that is the same as a loss being expected. They want to wait for someone that they think they can make a winning case against. Right?
- CPLX 5y ago
  Not really. What they want is to protect their Trademark and avoid direct competition. Licensing serves to protect the mark in a way that just ignoring Amazon's behavior doesn't.
  - taeric 5y ago
    Apologies, I should have asked if you have evidence that they licensed it? If so, that would require Amazon to note it in their site, no? I see no reason to think that is the case.
    - johnjj257 5y ago
      You're on 3rd order assumptions at this point
      - taeric 5y ago
        This feels like a useful metric, but one I haven't really heard asserted before. Care to elaborate?
        johnjj257 5y ago
        It's nothing formal just saying an assumption based on an assumption keeps having lower chances of being correct the further you take it.