We've used a similar technique - although not very aggressively at http://row27.com http://row27.com We work in sports, and found that although we had 50+ clie

We've used a similar technique - although not very aggressively at http://row27.com http://row27.com We work in sports, and found that although we had 50+ clients in college, the pros were hard to penetrate. So we started http://rowshow.com http://rowshow.com and contacted a few industry leaders to be on. Very quickly that got us our first two pro teams, 1 NBA, and 1 NFL - 100% conversion to sale. Although after reading this I think we might do it in a more organized fashion, at least after all other contact methods have failed.