I fully agree that I need to figure out how to make it actionable. I feel that there is an problem of education with regards to data-driven customer acquisition

I fully agree that I need to figure out how to make it actionable. I feel that there is an problem of education with regards to data-driven customer acquisition. The first step is to start informing companies of the benefits that data analytics can bring, and how they're going to get tromped when companies that are doing deep analytics come into their market-space. Especially foreign companies that have been doing it for years, and make it their number one priority. cough cough Zynga cough cough I think that is a perfectly actionable goal, but it involves mostly consulting. Consulting is something that I know I will need to do, but it's not something that can be sustainable forever.