> The core fantasy of lego is engineering - “you can make anything you can imagine”. The core fantasy of Google is supposed to be "collect the world's informa

> The core fantasy of lego is engineering - “you can make anything you can imagine”. The core fantasy of Google is supposed to be "collect the world's information to put it at your fingertips", when in reality it's more like "...to sell it to big advertisers". Same deal with Lego. I doubt they could transition to freeform creativity when their entire business process is oriented towards a diametrically opposite goal. (This is speaking as a person with three kids and a whole storage rack dedicated to Lego.)