I suggest that you read the article, here is archived version https://archive.is/2021.06.05-230906/https://www.economist.com/international/2021/06/05/a-backlash

I suggest that you read the article, here is archived version https://archive.is/2021.06.05-230906/https://www.economist.com/international/2021/06/05/a-backlash-against-gender-ideology-is-starting-in-universities https://archive.is/2021.06.05-230906/https://www.economist.c... But to answer your question “why is this important” - the extreme minority of transgender people and the army of their supporters and activists in their quest for recognizing trans rights step on and disregard women rights and aggressively “cancel” anyone who dares to disagree with gender ideology, now that affects all of us, if you care about free speech.