Because the open web is possibly mankind's greatest advancement in the last 30 (or so) years. Intentionally crippling its continued advancement in the interest

Because the open web is possibly mankind's greatest advancement in the last 30 (or so) years. Intentionally crippling its continued advancement in the interest of greed is repugnant. Yeah I know, its a moral argument not a business one. But, Apple does market itself as a highly moral, socially conscious, and highly progressive company. Maybe one day they will do the right thing. A guy can dream.