In the ideal scenario the apps are routing a new customer to you, handling taking the order and payment, picking up the food, and delivering it. That seems like

In the ideal scenario the apps are routing a new customer to you, handling taking the order and payment, picking up the food, and delivering it. That seems like it could be worth more than 15% to the restaurant. People say these apps have fees that are too high, but they are not profitable, they're actually charging too little. The main issue is that people are extremely price sensitive when it comes to food delivery, which leads to these companies employing every trick in the book (hidden fees, service fees, delivery fees, tips, promotions, %-based charging etc) to stay competitive. I would prefer some regulation is how this is managed to enforce more transparency.