4 ms·
When you compare the pre internet method of advertising, where the restaurants paid gobs of money to radio stations and periodicals to run an ad with no guarant
by lr4444lr 5y ago
When you compare the pre internet method of advertising, where the restaurants paid gobs of money to radio stations and periodicals to run an ad with no guarantee of any result, no one thought that had to be capped. Wonder what the typical ad spend was as a proportion of sales, not even considering the risk and difficulty of tracking results.
- bttrfl 5y agoI'm not a fan of advertising, but at least money spent on promoting your business build your brand and in theory you should benefit from that in the long term. It seems that restaurants don't have clients these days and are at mercy of delivery companies which, at least some of them, employ hostile tactics to hijack any attempt to contact restaurants directly.