There's already a dozen great competitors for Jira. Jira has a gigantic moat. Too many people - non devs mostly - are invested on it. While this new product is

There's already a dozen great competitors for Jira. Jira has a gigantic moat. Too many people - non devs mostly - are invested on it. While this new product is not negligible since it comes from a service people are likely already using, I'm sure Atlassian isn't scared in any special way.