> Apple doesn't really sell products; they sell a lifestyle. Other brands sell products, just products. Apple sells a lifestyle, on top of great products. Many

> Apple doesn't really sell products; they sell a lifestyle. Other brands sell products, just products. Apple sells a lifestyle, on top of great products. Many of their products are leading technologically their specific category (e.g., Watch, iPad). Others are amazing products, sure pricier at times, but great nonetheless (e.g., iPhones, computers). So yes, Apple definitely sells a lifestyle and coolness but that's also backed up by real tech.