Brave blocks harmful third-party ads and trackers. This is a security and privacy matter, as these types of ads are actually small scripts/apps which run in the

Brave blocks harmful third-party ads and trackers. This is a security and privacy matter, as these types of ads are actually small scripts/apps which run in the context of your local machine. As malignant as third-party ads have become, they do generate revenue for content creators. As such, Brave didn't stop at "block, and let the creators figure it out." We did the work to propose a new approach to supporting content creators; one which doesn't cost the user their data/privacy in the process. In Brave, user's have to opt-in to Ad Notifications. When they do, they set the limits (up to 10/hr) on how many ad notifications can be displayed. Matching happens locally, so the user's data never leaves their device. And 70% of each ad's revenue is allocated to the user's anonymous wallet, which can flow out to the sites they visit (and proportional to the amount of time they spend on those sites) each month. This is indeed a replacement model; we cannot continue down the path we've been taking for 25 years. One which treats users like products, harvesting their data at every turn, and auctioning them off to a sea of third parties. There's a better way, and we're just seeing the start of it with the Brave model.